Reference

What each action costs

Montu meters its work in tokens. Every plan buys a month of them, and each action below draws its share.

You never have to do this arithmetic while you work: inside the product a run either fits the month or it tells you it does not, and your Usage page shows how much of the month is left. This page is here for the times you want the numbers themselves.

What a month buys

Plan		Tokens a month
Starter	$29 / month	2,000
Pro	$59 / month	4,400
Growth	$89 / month	7,100
Team	$159 / month	13,700
Scale	$359 / month	33,800
Agency	$559 / month	57,800

Analyses

Service		Tokens
Analysis	per run	175
Competitors	per run	75
Technical	per run · audit + sitemap, one charge	165
Rank	per run	90
AI Visibility	per run	635
Agent readiness	per run	35
Ads Taps	per run	40
Ad Creative	per run · copy and its critique — each visual is a normal design	55
Targets	per run	35
KPIs	per run	35
Translate results	per language · cached — the same language again is free	85

SEO content

Service		Tokens
Articles	Short	100
Articles	Standard	145
Articles	In depth	205
Products · pages · categories	Brief · per item	40
Products · pages · categories	Standard	55
Products · pages · categories	Detailed	75
Keywords	keyword	5 / keyword
Topical map	per run	65
Optimise a page	per page	225
Brand brief	per run	50

Social content

Service		Tokens
Social post	Short · same on every network	60
Social post	Standard	60
Social post	Detailed	60

Design studio

Service		Tokens
Social Design	per image	125
Featured Images	per image	125
Website Banner	per image	125
Product Image	per image	125
Logo Design	per image · rendered at high quality	80
Brand Identity	per run · the document and its mark, one price	380
Regenerate a design	per image	100% of the first

Outreach

Service		Tokens
L-Magnet	per order	100 + 4 per lead
E-Content	per campaign	35
E - Campains	per campaign	25
Send a campaign	per send	20 up to 100 recipients

Everything else

Service		Tokens
Reporting	per report · free on Growth and above	20
Competitor radar	per competitor	70 every 7 days
Montu Chat	per message	Metered
Montu Pilot	per cycle · sized from the usage your month has left	Metered
Build Website	per message · billed per exchange, like Montu Chat	Metered
Scheduling · repeat · auto-publish	always	Free

Scheduling, repeats and auto-publish are free. Failed runs are returned to your month automatically.

Start with your own website

See what Montu finds on your site

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First analysis includedNo card requiredRead-only website analysis