A whole visual identity from
a two-line brief
Give the brand name and a sentence about what the business does. Montu comes back with the full identity: the concept and positioning, how the brand speaks, a working colour palette with roles and hex values, real typefaces you are free to use, the logo with its clear space and minimum size, and the imagery direction — delivered as brand guidelines you can hand to anyone.
What the brand identity gives you
A logo on its own is not an identity. What an agency actually delivers is a document that decides every later choice — which colour a button is, how the brand sounds in an email, which typeface a banner uses. That document is what this produces, and everything Montu makes for you afterwards obeys it.
The concept, in writing
Positioning, values and the idea the brand is built on, stated in plain sentences. This is the part that makes the palette and the mark defensible instead of arbitrary.
A palette with roles, not swatches
Primary, secondary, accent, neutral and ink, each with a hex value and a job. A palette without roles is five colours somebody has to guess at every time they use it.
Typefaces you can actually license
Every family named in the document is real and free to use, so the guidelines can be handed to a developer or a printer on the day they are generated.
Tone of voice with do and don't
How the brand speaks, with a written sample in its own words and a short do/don't list — which is what makes a voice repeatable by someone who was not in the room.
How identity generation works
Name it and say what it does
The brand name exactly as it should be written, one or two sentences on what you sell, and who it is for. That is the whole brief; there is no website prerequisite.
Choose the character
Pick the industry, up to three personality traits, a logo style, a colour direction and a typographic feel. A brand that is everything at once reads as nothing in particular.
Montu writes the document
A minute or two later you have the concept, the voice, the palette, the type, the mark and the imagery direction, all in one place and all consistent with each other.
Download it, and reuse it
Export the brand guidelines as a PDF, and pick the identity in Build Website, so the site Montu writes follows the colours and voice it just defined.
Who this suits
Founders launching a business who need an identity before launch day
Small stores whose colours and fonts were chosen in a hurry years ago
Agencies producing a first identity direction to take into a client pitch
Bilingual MENA brands that need the identity to work in Arabic and Latin script
Teams whose designs look different every time because nothing is written down
Anyone about to brief a developer, a printer or a designer and needing one document
Brand identity questions
How is this different from a logo generator?
A logo generator gives you an image. This produces the document the image belongs to: the concept, the tone of voice, the palette with roles, the typography and the usage rules. The mark is one page of what you get.
Do I need a website first?
No. Brand identity is the only generator in Montu with no website prerequisite at all, because it is usually the first thing that exists. You can create the identity, then use it to build the site.
Can I get the guidelines in Arabic?
Yes. Choose the document language and the whole thing is written in it, with typefaces chosen to suit the script rather than Latin families that happen to have an Arabic fallback.
Does anything else in Montu use the identity?
Yes, and that is the point of generating it. Build Website offers your identities as an option, so the hosted page follows the palette and voice, and the designs Montu makes stay recognisably one brand.
Can I edit it if I disagree with a choice?
The document is generated as a whole, so the way to change a direction is to change the brief — a different personality set or colour direction — and generate again. Comparing two runs is usually faster than arguing with one.
Related tools
Other Montu AI tools that pair well with this one.
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