Build the whole picture with a
marketing plan generator
A plan is more than a calendar. Montu AI drafts your channel mix, suggests how to split budget across them, and lays the year out in phases you can defend to anyone who asks.
What the planner produces
Use it as a marketing strategy planner for the quarter or an annual marketing plan for the year. You get positioning, audience, channel priorities, budget weighting and a phased timeline in one editable document.
Channel mix advice
The planner weighs search, content, social, email and paid against your market and margin, then recommends where effort belongs first rather than spreading you thin.
Budget split
Enter what you can spend and get a proposed allocation per channel, with the reasoning shown so you can argue with it and change the numbers.
Phased timeline
Work is grouped into phases with a clear focus each, so foundations land before campaigns and nothing depends on something scheduled after it.
Editable, not fixed
Every section is yours to rewrite. The draft removes the blank page problem, then you shape it with the context only someone inside the business has.
How the planner works
Describe the business
Confirm what you sell, who buys it and what you are trying to achieve, alongside the website data Montu AI has already analysed.
Set budget and horizon
Say how much you can spend and whether you are planning a quarter, a season or a full year, so the phasing matches reality.
Generate the draft
Montu AI produces positioning, channel priorities, budget weighting and a phased timeline as one document you can read end to end.
Edit and execute
Adjust anything that does not fit, then push the resulting activity into your calendar and task list so the plan turns into scheduled work.
Who needs a marketing plan
Founders writing their first proper plan instead of improvising month to month
Businesses preparing a budget request that needs channel level justification
Agencies producing a strategy document for a new client onboarding
Ecommerce brands planning around seasonal peaks months in advance
Marketing hires in their first ninety days building a credible roadmap
Teams reworking a plan after a product launch changed the audience
Marketing plan FAQ
What should an annual marketing plan include?
Positioning, target audience, channel priorities with reasoning, budget allocation, a phased timeline, and the measures that will tell you it worked. Anything longer than that usually goes unread after the approval meeting.
How should a small business split its marketing budget?
Weight toward the channels where your buyers already look, keep a fixed share for foundations like site health and content, and reserve a smaller slice for experiments. Revisit the split each quarter using actual results.
How long should a marketing strategy plan cover?
Twelve months for direction, ninety days for detail. Anything mapped in detail beyond a quarter tends to be rewritten before it is executed, so keep the far end of the plan deliberately coarse.
Can AI write a marketing plan for my business?
It can produce a well structured draft from your site, market and budget, which removes most of the slow part. Judgement about positioning and constraints still needs you, so treat the output as a strong first draft.
How often should a marketing plan be updated?
Review quarterly and rewrite annually. Mid quarter changes should go to the task list and calendar rather than the plan itself, otherwise the document changes so often it stops being a reference point.
Related tools
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