Paid ads

Ad copy and its visual, critiqued before you spend

Pick a platform from the ad strategy Montu already produced for your site and get creatives that each take a genuinely different angle — headline, primary text, offer badge and call to action — with a visual the image model letters itself. Every one is read back by a second reviewer and scored against a pre-flight checklist before it reaches you.

What does it do?

What the ad creative tool gives you

The expensive mistake in paid advertising is not a weak headline, it is a weak headline that ran for a week. This puts a critique between the draft and the ad account: every creative is scored on offer clarity, hook, call to action, visual hierarchy, platform fit and brand consistency before you ever upload it.

Written to your strategy, not to a prompt

The objective, the audience, the cities and the products come from the Ads Taps strategy Montu produced for your site, so the copy argues for what you actually sell to the people you actually reach.

Genuinely different angles

Each creative takes a different approach rather than rewording the same headline, which is what makes a set worth testing instead of a set of near-duplicates burning the same budget.

The visual letters itself

The image model renders the headline, the offer badge and the button as part of the picture — including Arabic — so nothing is pasted on top and the layout is designed around the words.

An honest score

The number is a checklist total: a hundred minus every named problem, each with the evidence it was read from and a fix. A dimension we could not judge is left out rather than quietly given full marks.

How does it work?

How ad creative works

01

Run Ads Taps first

Ad creative is written to a strategy, so a website with no ad strategy yet has nothing to write to. Ads Taps produces the objective, audience, cities and products in one run.

02

Pick a platform and a count

Choose the network from your strategy, how many creatives you want, whether each gets a visual, and add your offer if you have one — nothing is invented if you leave it empty.

03

Copy first, then a critic

The copy is written, then read back by a second reviewer that names its problems by severity, and only then scored. The visuals follow on their own runs and land as they finish.

04

Read the findings, then run it

Each creative shows what its score is made of, so you know why one is worth a budget and another is not — before the money is spent rather than after.

Who is it for?

Who this suits

Stores running Meta and TikTok ads without a designer on the team

Marketers who need four angles to test, not four rewordings of one

Anyone whose ads have been running unchanged long enough to have gone stale

Arabic-market advertisers who need the on-image copy set correctly in Arabic

Agencies producing a creative set per client per month

Founders spending their own money who want a second opinion before they do

FAQ

Ad creative questions

Does the score predict my click-through rate?

No, and it does not claim to. Montu has no access to your ad account. The score is a pre-flight checklist — a hundred minus every problem named beneath it — not a forecast of clicks, conversions or cost.

Why do I have to run Ads Taps first?

Because a creative without a strategy is a guess. Ads Taps decides the objective, the audience, the cities and the products, and the copy is written to that rather than to a blank prompt.

Is the text on the image pasted on afterwards?

No. The image model renders the headline, badge and button itself, so the type is part of the composition. Nothing is composited on top, in any language, Arabic included.

Can I use my own offer?

Yes, and you should — twenty-five per cent off until Friday is a stronger hook than anything a model can invent. Leave it empty and nothing is invented in its place.

Can I publish straight to my ad account?

No, and that is deliberate. Montu writes and critiques the creative; you upload it. Nothing here can touch your budget, which is the one thing you would not want automated.

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