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Montu, compared honestly

Six comparisons, all built from the same September 2026 study. Each one names what the other tool genuinely does better before it names anything we do better — and every page carries the same list of things Montu cannot do.

Our gaps

What Montu does not do

Five capabilities we score ourselves zero on. They are the same five on every one of these pages, and every one of them is something a tool on this list does.

  • Optimise a page you already published. Montu writes new pages. It has no flow that takes a URL you already published, scores it against the live SERP and rewrites it. Semrush, Surfer and Writesonic all do.
  • Topical maps and cluster planning. No cluster or pillar planner. Montu researches keywords and writes against them; it will not draw you a topic map first. Semrush and Surfer will.
  • Internal linking automation. No automated internal linking between the pages Montu writes. Surfer wires those links for you; we do not.
  • AI video and reels. No video and no reels, of any kind, anywhere in the product. Simplified does this and does it well.
  • Public API. No public API and no no-code workflow builder. You use Montu through its dashboard. Jasper and Semrush both ship an API; Jasper also lets you build your own agents.

If a claim on any of these pages is wrong or out of date, tell us and we will change the page.

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